For Hold the Milk, I designed the brand’s packaging and logo to embody a blend of luxury and approachability, reflecting its premium, organic nature. The design features soft, modern elements that convey a sense of warmth and earthiness, with clean lines and elegant typography to highlight the brand’s commitment to quality. The packaging uses a bold, but muted colour palette to create a sophisticated yet down-to-earth aesthetic, making the brand stand out on the shelves while resonating with eco-conscious consumers.

I designed the cold brew bottles to look like vintage milk bottles to have a nostalgic and approachable look. The ice cream pints are clean and minimal, with pictures of the ice cream inside, to entice consumers.